Who we are
We are experts in marketing strategies and brands positioning.
There are 3 main principles that underpin our view:
– Marketing and Sales relies on people’s competence
We believe that is through advanced management and marketing skills that companies create the attitude to gain competitive advantages.
– Marketing is not about a battle of products, but a battle of perceptions
Clients’ perceptions of brands compete with competitors brands. The key success factor is the capability to manage those perceptions in the right way.
– Strategy must have a competitive focus
Strategy is determined by a competitive position that optimizes performance within available resources, achieving a balance between profitability and competitiveness.