PhD in Management from the Complutense University of Madrid. Graduated from INSEAD, London Business School, University of Virginia, MIT Management Sloan Management, Harvard Business School, Imperial College of London, Kellogg School of Management of Chicago and IESE Business School. Master in Management and Industrial Strategy by ISEG.
Postgraduate in European Studies from the Universidade Católica Portuguesa.
General Director of PC&A – Strategic Marketing Consultants.
At Católica Lisbon School of Business & Economics, he is Academic Director of the Executive Master in Management and coordinator of the Advanced Marketing Program for Executives, Commercial and Sales Management Program, Digital Marketing Management Program, Advanced Tourism Program and several intra-company courses .
Author of the books Marketing Performance, Marketing Strategies – Collection of Portuguese Cases and Comunicación Empresarial.
Author of the Blog Marketing Thoughts, he collaborates with several media, such as Expresso, Exame, Dinheiro Vivo, Do It Magazine, Link to Leaders and Executiva.