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Marketing Strategies and Brand Positioning

PCA is equipped with an integrated set of its own methodologies, capable of capturing the global reality of companies and supporting action proposals in the various aspects of Marketing and Sales.



Understanding the markets is a precious, fundamental and decisive step in defining the strategy and implementing Marketing policies.


PC&A’s consultancy model focuses on critical success factors, allowing efforts to be concentrated on the problems that determine success.


Business Management is the result of the behavior and knowledge acquired from the people involved in the decision and execution processes.

Recent Publications

Physical vs Online: Less profitability, More competitiveness.

The retail preparation for the “new normal” is one of the central themes of the
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Strategy: Has long-term thinking become short?

From the ancient Greek, strategy means the art of leading the war, in order to
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Social media: Some more than others.

They have been part of our daily lives for more than 20 years and had
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