Research

The importance of market research and consequent analysis of results is a precious, fundamental and decisive step for the definition of the strategy and the implementation of Marketing policies.

Assessing an opportunity or a brand’s performance through the eyes of customers is the first step in pursuing a strategic customer centricity orientation.

What we do

• Evaluation of brand image and study its positioning;

• Conception of benchmarking analysis;

• Study of business or product development opportunities;

• Conception and performance of market studies on market opportunities, customer satisfaction, image and point of sale;

• Monitoring and evaluating the performance of the commercial areas;

• Evaluation of the impact of communication actions.

Assessing an opportunity or a brand’s performance through the eyes of customers is the first step in pursuing a strategic customer centricity orientation.